Like John McCain, I don't pretend to know much about economics; therefore, today's news from Wall Street is somewhat mystifying to me. In one of the most dramatic days in Wall Street’s history, Merrill Lynch agreed to sell itself on Sunday to Bank of America for roughly $50 billion to avert a deepening financial crisis, while another prominent securities firm, Lehman Brothers, filed for bankruptcy protection and …
Open Question For Everyone
Has anyone gotten a phone call from a political pollster this year? I'm just curious as to who gets called--and who answers the phone. …
Companies Go Twittering
I use Twitter, but I don't quite know what to make of it. Some companies are using it to monitor what's being said about them. From BusinessWeek: It's not just audience size that draws brands. People who use the site are likely to hold sway over others. A single Twitter message—known informally as a tweet—sent in frustration over a product or a service's performance can be read by hundreds or thousands of people. …
Advertisers Still Want To Get Into The Super Bowl
...and they want to do it at $3 million per :30. From the Wall Street Journal: So far, a dozen 30-second spots have sold at the $3 million mark, says Seth Winter, senior vice president of sales and marketing for NBC Sports & Olympics. In 2008, News Corp.'s Fox received about $2.7 million for 30 seconds, though one or two of the final slots went for about $3 million, according to media buyers. Of course, longtime …
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“The Honeymooners” Repurposed (to Sell Software)
Crispin rides again...first they get the world's richest man to "adjust his shorts," then they get him to "do the robot." On tape, for everyone to see. So, is this skit connecting with people? Allow me to share what "Patrick," wrote in a comment on The Denver Egotist about the content above. i friggen love these ads. they’re absurd and dorky as hell (yet smart), kind of like 90% of Microsoft’s user base. so what if …
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It Ain’t Rock ’em Sock ’em
I know we're looking at a bunch of political ads today, so I'll keep this brief. The New York Times calls the ad above "among the most pointed attacks to be put out by Mr. Obama." Huh? I thought Obama was a boxer. …
A Killer Ad. Literally.
It's getting nasty out there. Back in 2004, I was living in Ohio--the tightest of all the states, Presidentially speaking. So there was an absolute barrage on all sides to get votes. It was non-stop. The Electoral College map hasn't changed much. So now, this ad is apparently going up in Ohio: You can find out more about the Defenders of Wildlife Action Fund here. You can also find out about Alaska's Wolf Control …
Before You Can Sell, You First Must Understand and Empathize
One of the things marketers must do is understand their audience, and if they want to increase market share, they must also understand the audience who isn't yet sold on their product or service. I'm intrigued by the idea that Democrats understand their base--which is really a coalition of disparate interests--but that they fail miserably when it comes to understanding the people who consistently vote against them. …
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