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Wall Street Has A New Look. So Does Its Newspaper of Record.

The online version of The Wall Street Journal has a new look as of today, care of Sapient.
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“The redesign is a crucial moment in the e-evolution of The Wall Street Journal and Dow Jones,” said Robert Thomson, managing editor of The Wall Street Journal and editor-in-chief of Dow Jones & Company. “We will be providing general readers with an easier-to-navigate selection of great reporting and fine writing, while our fast-growing global business audience will have access to a far greater range of analysis and intelligence. In coming months, we will further embellish our content triptych, providing readers with free, premium and super-premium information that they will be able to customize to suit their personal and professional needs.”
Triptych? Interesting word choice.

About David Burn

David Burn is the co-founder, editor, and publisher of Adpulp.com. David joined the ad agency business in 1997 as a copywriter and then worked for seven agencies in five states prior to launching Bonehook in 2010. Today, David is a writer, brand strategist, and leader of creative teams in Austin, TX.

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  1. Alan Wolk says

    Kind of funny that the same day they launch this, they have an article on the front page that starts off: “25 yrs after it was born at the base of a buttonwood tree, Wall Street as we have known it is ceasing to exist.”
    I’m digging the new layout though. Big fan of the WSJ