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F!@#in’ A, Bud Light Wins An Emmy

Congrats to the DDB team in Chicago, whose “Swear Jar” ad for Bud Light has just won an Emmy.

We tried this at our office for a little while. I kicked in $10 a week to proactively cover my foul mouth.

About Dan Goldgeier

Dan Goldgeier is a Seattle-based copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for TalentZoo.com and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.

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  2. natureofmarketing says

    Thanks for sharing this video with your readers. If you are interested in learning more about the marketing thought leadership that’s behind DDB’s world class strategy and creative, Chuck Brymer, the CEO of DDB worldwide has a new book titled The Nature of Marketing in which he explores the difference between traditional herd and swarm marketing, and how companies can benefit from understanding and embracing the difference.
    A case study for Swear Jar can be viewed here.
    http://www.scribd.com/doc/7644921/The-NatureOf-Marketing-Case-Study-Bud-Light-Swear-Jar-Video