Irish Eyes Won’t Be Smiling

If you think Americans are somewhat puritanical when it comes to marketing standards, consider this report from Ireland:

The Irish College of Psychiatrists say Irish children are exposed to high levels of alcohol advertising with virtually all sporting events linked to alcohol products.
They are calling for a complete ban on all promotion of alcohol.
(Irish Psychiatrist) Dr Smyth also criticised self-regulation of the alcohol industry, saying it was not working.
“We have no meaningful restrictions on advertising in print or electronic media – and all that has happened in recent years is the creation of an illusion that something is being done,” he said.
“There were no drug dealers at the table when the social partners were discussing how to tackle drug abuse. So why are the alcohol industry at the table? They will do anything to protect their profits. Meanwhile, hundreds of lives are being lost.”

I would assume that a group of Psychiatrists would see no problem with all sorts of other drugs–the ones they prescribe, like Lexapro, Paxil, Xanax, Prozac, etc…



About Dan Goldgeier

Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.