Advertising News and Know-How
Our friend George Parker has been quite vociferous in his criticism of DraftFCB. And while an unnamed "search consultant" offers a few anonymous quotes, Parker is the go-to man in an AdAge article about the shop: Pointing to odd decisions DraftFCB has made -- such as a somewhat tawdry self-promotional ad that showed two Cannes lions humping -- George Parker, who writes the AdScam blog, said the agency brings the …
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I stumbled onto this Diary at the Daily Kos (and it's really just someone's opinion, take it for what it's worth). The writer focuses on Hispanics and their view of comparison ads, or negative ads in the political sense: You see, it's a little-known fact outside the advertising and research industry that Hispanics and Latinos hate negative advertising. They hate it with a passion. In fact, Latinos consider some ads …
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By David Burn
That Obama has savvy marketers on his side goes without saying. Their latest effort, KeatingEconomics.com is a microsite with a macro payoff. For there could no better time to paint McCain as a reckless Reagan-inspired deregulator. In the mini-documentary above, Obama's team skillfully connects the dots between the S&L scandal of the 1980s and today's pressing problems on Wall Street. Much to McCain's chagrin, they …
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By David Burn
John A. Byrne, Editor-in-Chief of BusinessWeek.com is now active on Twitter. Byrne describes the decision as "yet another effort to more fully engage readers and deliver on our goal to become the business and financial website with the deepest and most meaningful reader engagement in the world." …
Continue Reading about Today in Twitterverse: Media Elites Catch The Wave →
By David Burn
According to The New York Times, Toyota may create a separate brand for its Prius hybrid car and could add both larger and smaller Prius models to the lineup. James E. Lentz III, president of Toyota Motor Sales U.S.A. said in a sense consumers have already created the Prius brand, and the company is just catching up to the marketplace. “We’re catching the wind with this,” he said. …
By David Burn
People are scrambling to figure out what the harrowing economic collapse means to them. Will they have a job on Monday? Will their 401K be worth anything when they retire? Should they begin walking to work and cultivating a garden? And so on. TechCrunch founder, Michael Arrington, writing about the ignoble end of Web. 2.0 (an argument I find lacking) makes this assertion: The first to go will be the bulging marketing …
By David Burn
SmashLab in Vancouver had some fun coming up with ways to educate visitors to Northern British Columbia. BTW, here's an example of me defying the good advice given in the ad above. …
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By David Burn
When John McCain considered skipping out on the first debate, I thought, that's interesting, I wonder if Obama can just take the entire 90 minutes. As we now know, McCain decided to show up and he's likely to show up again for the third debate next week. Yet, Obama wants the viewers' full attention, and he has the cash to buy it. According to The New York Times, Obama's campaign is dipping into its war chest to buy …
Continue Reading about Network Television Still Offers A Massive Prime Time Audience →
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