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Reach MySpacers Where They Live

October 13, 2008 By David Burn

MySpace is making display advertising easy for bands, local retailers, or anyone else hoping to connect with an audience on the hugely popular social network.
According to Ad Age, MyAds which debuts today allows advertisers to spend as little as $25.
myAds_hero.jpg
The service helps advertisers to upload their creative, choose a budget from $25 to $10,000, and then select from targeting options, including sex, age, geographic location, and user interest categories.
A local band could target MySpace-using music fans in a certain area, for example, or a filmmaker could reach fans of a certain movie. Those campaigns can then be tracked and analyzed wherever they are placed throughout the MySpace ecosystem.
Jeff Berman, MySpace ad-sales president, believes local advertising will be an eight-figure business for MySpace.

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About David Burn

Co-founder and editor of Adpulp.com. David wrote his first ad for a political candidate when he was 17 years old. She won her race and he felt the seductive power of advertising for the first time. Today, David is a creative director in Austin, Texas.

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The Chronicle of Bright Ideas. Launched by David Burn and Shawn Hartley in 2004. Read, shared, and debated by a rogue group of ad pros ever since.

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