Adpulp

Advertising News and Know-How

Advertising News and Know-How

Learn from the Legends

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Please Don’t Dominate The Rap Jack If You Got Nothing New To Say

The same Ad Age article that I just referenced mentions another brand-sponsored YouTube show called POPTUB. POPTUB purports to offer "YouTube stars, the best viral videos, undiscovered gems, and your favorite celebrities." YouTube Reviewed doesn't care for the series. Judging from their videos, POPTUB is about as in touch with YouTube as your mom. Do we really have to watch yet another corporate-sponsored YouTube …

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Funny Man Brings Whopper of a Deal To BK

According to Ad Age, The Google is loving Burger King's branded content play, Seth MacFarlane's Cavalcade of Cartoon Comedy. Branded-entertainment deals can be complex and difficult to replicate, and deals like Mr. MacFarlane's -- which has racked up more than 12 million views since it launched in early September -- don't come around very often. But if the strategy works, it helps solve two problems: Google gets to …

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Bob Hoffman’s Secrets Are Out In The Open

The difference between a great agency and a good one--or a great creative team and a good one--is not what they can make, it's what they can sell. It has long been my contention that 90% of the people in this business can create One Show-level work. But only 10% of the people in this business can sell it. Bob Hoffman, CEO of Hoffman/Lewis, has been exploring the reasons why. He blames meetings that take on …

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Reach MySpacers Where They Live

MySpace is making display advertising easy for bands, local retailers, or anyone else hoping to connect with an audience on the hugely popular social network. According to Ad Age, MyAds which debuts today allows advertisers to spend as little as $25. The service helps advertisers to upload their creative, choose a budget from $25 to $10,000, and then select from targeting options, including sex, age, geographic …

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There’s No “I” In Team

Court Crandall, founder of Ground Zero, believes in looking for "players with character." He describes two such "players" in a touching piece published in Adweek. The longer you do this job, the more you find that doing good work is the price of entry and it's all the other stuff that separates the folks you really like from the ones you can't live without. In 15 years of owning Ground Zero, there haven't been many …

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FCC Intent On Closing The Digital Divide

The FCC, at Chairman Kevin Martin's urging is paving the way for a nationwide network that will offer free wireless connectivity, according to The Wall Street Journal. Wireless companies and some lawmakers have raised concerns about the plan, because the proposed auction rules appear to favor M2Z Networks Inc., a Kleiner Perkins-backed start-up that originally floated the free-Internet plan two years ago. M2Z …

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