Funny Man Brings Whopper of a Deal To BK


According to Ad Age, The Google is loving Burger King’s branded content play, Seth MacFarlane’s Cavalcade of Cartoon Comedy.

Branded-entertainment deals can be complex and difficult to replicate, and deals like Mr. MacFarlane’s — which has racked up more than 12 million views since it launched in early September — don’t come around very often. But if the strategy works, it helps solve two problems: Google gets to serve an ad that is more likely to be clicked, and YouTube gets a video it can actually make money from.

The series debuted on Sept. 10 and will continue for 50 total episodes.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.