Advertising News and Know-How
I haven't had enough caffeine this morning to wrap my head around this, but Bob Jeffrey, CEO of JWT, writes on the Huffington Post that ideas can truly come from anywhere in today's global, uh, globe: Last week, as fears of a prolonged consumer recession multiplied, I spent a challenging day with undergraduates at Brown University, exploring my belief that the future of marketing communications lies in ending what I …
Continue Reading about Here’s A Phrase For You: “Idea Racism” →
By David Burn
Use it or lose it. That's often the mindset when managing an annual marketing budget. Airbag Industries knows what I'm talking about: The Fall season always has some weirdness when it comes to announcements of new work. It's usually around this time that I get a handful of last minute RFPs with aggressive schedules for completing work before the end of the year. In most cases after talking through the project with …
Talk about heading into enemy territory. The American Cancer Society is taking its ad account to Richmond. From Adweek: The American Cancer Society said it has selected Interpublic Group shop The Martin Agency in Richmond, Va., and Omnicom Group's Brodeur Partners here to handle general-market advertising and public relations, respectively, following a review. Greg Donaldson, vp, corporate communications for the …
Continue Reading about Atlanta Coughs Up Another Advertising Account →
By David Burn
Goodwill of Southern California is driving would be ghouls to retail, care of this spot from The Miller Group, Santa Monica. …
Continue Reading about Need Some Spooky Duds? Go To Goodwill. →
By David Burn
Benjamin Palmer, CEO of The Barbarian Group, wants to hire people like Danny G and me. We review people's portfolios here quite often and one thing that stands out is how few advertising copywriters actually blog. It's really amazing. An entire copywriting Web site might consist of 500 words. What's needed now are copywriters who not just write entire Web sites, but actively blog. For creatives, maybe look for …
Continue Reading about Two Copywriters Who Blog Right Up In This Thing →
In Atlanta, when you're stuck in bumper-to-bumper traffic, getting the hell out of dodge is an appealing notion. And AirTran Airways (which is very popular here) is pushing that idea with skywriting: AirTran Airways is turning to skywriting in the Atlanta area this week to advertise a sale. The Orlando-based airline, which has its main hub in Atlanta, hired a pilot to trace messages in the sky such as “AIRTRAN SALE” …
By David Burn
Grant McCracken is a whip smart cultural anthropologist working in the modern day consumer arena. Here's how he sees us behaving during times of economic tumult: Roughly speaking, consumers have two modalities: surging and dwelling. In the surging modality, consumers have momentum. We have a vivid sense of forward motion. Life is getting better. Each purchase is an improvement onthe last one. Clothes change with …
By David Burn
Pete Blackshaw, author of Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000' is loving the cover article in the October issue of the Harvard Business Review. The article by Intuit's founder, Scott Cook, argues for well conceived and managed customer contribution channels. Cook's article is important because he's taking our current debate over social media to a more meaningful and substantial level. …
All episodes of Ad Chatter are now available on Buzzsprout \ Apple Podcasts \ Spotify \ Stitcher \ Amazon Music \ Google Podcasts \ iHeartRadio
“I love Adpulp, man! The analysis is awesome.” -Ian Schafer
