Atlanta Coughs Up Another Advertising Account

Talk about heading into enemy territory. The American Cancer Society is taking its ad account to Richmond. From Adweek:

The American Cancer Society said it has selected Interpublic Group shop The Martin Agency in Richmond, Va., and Omnicom Group’s Brodeur Partners here to handle general-market advertising and public relations, respectively, following a review.
Greg Donaldson, vp, corporate communications for the client, said: “We have had a long and extraordinarily productive working relationship with (Atlanta agency) T.G. Madison. Sadly, times change and so does the nonprofit landscape. After the process, it became clear that we had a tough choice to make. In the end we chose to take our brand in a radically different direction. Both Martin and Brodeur demonstrated innovative thinking and an innate ability to yield keen insights.”

Taking cancer awareness in a “radically different direction”? That ought to be interesting. Maybe Martin can give those Geico cavemen and the Gecko an injection of fatal carcinoma.

Comments

comments

About Dan Goldgeier

Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for TalentZoo.com and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.