The Googs is scoring big points prior to Sunday's big game. Ernie Schenck loves the following ad. The legendary copywriter and Communications Arts columnist says, "...gird your tear ducts, people, because this is as emotional a spot as I have ever seen. And I know a thing or two about emotional commercials. I don’t know if it’s going to wind up #1 on USA’s Ad Meter next Monday. But it’s already #1 on …
Not on TV: “Port de Stella” Is A Pop-Up Immersive Experience in Miami
The beer commercials will be out in full flow this Sunday. Bud Light and Michelob Ultra are already sharing their wares. Meanwhile, one European beer brand is opting out of the TV Bonanza. Stella Artois is betting on the power of experiential instead. Debuting in Miami during Super Bowl LIV week, Port de Stella features can't-miss co-collaborations with popular music acts, trendsetters of style, and iconic …
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McDonald’s/UK Stacks Nouns In Sandwich Formation (And It Works)
These outdoor ads are great. For one, they're legible from a car, train, bus or on foot. Also, the ads do not mention the product name or company name. There's no logo to make bigger. By taking an intelligent minimalist approach, there's room in the campaign for the customer to "do the math." Created by Leo Burnett London, in collaboration with renowned typographer David Schwen, the creative features …
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Is Your Smart Phone Being Scraped for Personal Data While You Worship?
A smart phone's "Airplane Mode" or "Ringer Off" setting does not protect people from privacy invasion. What's worse, the privacy invaders are lurking in malls, at public events, even outside your place of worship. According to National Catholic Reporter, political marketers in support of Donald Trump are increasingly using cellphone data from churchgoers to target voters, especially white Catholics and …
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It’s Tuesday Before the Big Game, Time for Super Bowl Snacks!
During the Super Bowl this Sunday, one 30-second spot costs about $5 million in media dollars. If you also load your cast with celebrities, the production costs will skyrocket as well. What do you think it cost to shoot this commercial with Jimmy Fallon and crew? I don't know the number but when you consider how much Michelob ULTRA the brewer has to sell to cover costs, it'll make you …
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Meet Li Ziqi, A Bohemian Chic Capitalist from the Mountains of Sichuan Province
Meet Li Ziqi. The 29-year-old is one of China’s biggest social media stars. She has 22 million followers on the microblogging site Weibo, 34 million on Douyin, and another 8.3 million on YouTube (which is banned in China). Ziqi lives in the village of northwestern Pingwu, Mianyang City, Sichuan Province, China. She began posting rustic-chic videos of her life in rural Sichuan province in …
Laura Desmond Meets with Advertising Students at UT, Learns Why They Block Ads
Stan Talks is a library of short videos produced by the Stan Richards School of Advertising & Public Relations in the Moody College of Communication at The University of Texas at Austin. This new talk, released last month, features Laura Desmond, founder and CEO of Eagle Vista Partners in Chicago. Desmond is intent on building the agency of the future, using data, content, and …
It’s Awards Season, And Sandy Hook Promise Is Collecting Some Hardware
BBDO New York’s “Back to School Essentials” Public Service Announcement for Sandy Hook Promise is the inaugural "Storytelling for Good" Award winner. The award is given by Clio, the premier international awards competition for the creative business, and Brand Storytelling, an industry-leading B2B media company focused on branded content. "Storytelling for Good" celebrates branded entertainment and content that …
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