Advertising News and Know-How
By David Burn
Under the guidance of chief executive David Jones, Euro RSCG has been kicking ass and taking names. According to The Wall Street Journal: Mr. Jones, who built up Euro RSCG in part by recruiting senior executives from rivals JWT, TBWA Worldwide and BBDO Worldwide, says he plans to continue hiring during the downturn. "We are going to steal some of the best people out there," he says. Damn, that's a bold declaration, …
Continue Reading about Euro RSCG Uncorks Some Year-End Bubbly →
By David Burn
If you have information about Merlot, Pederberg Winery's missing zebra please contact proper authorities. I hate to see harm come to such a beautiful creature. [via Cherryflava] …
Continue Reading about Stealing Someone’s Zebra Is Just Wrong →
By David Burn
Twitter may be looking for a monetization strategy but some Twitter users have already found one. According to Internet News, one of those users is Dell. Some businesses have discovered that Twitter is an effective way of communicating with consumers. Dell says Twitter has produced $1 million in revenue over the past year and a half through sale alerts. People who sign up to follow Dell on Twitter receive messages …
Normally, I don't pay much attention to spam e-mails like this... ...but in the split second I did look at it I noticed this right below the image: It took me more than a minute to see the typos that would indicate that this is not a legit e-mail marketing campaign from one of JWT's Atlanta subsidiaries (the office name and address is real). But I definitely got the impression they're capable of working with boner …
Continue Reading about JWT Is Spamming Me Hard. Or Maybe Not. →
By David Burn
The media business is a train wreck. In Denver, the people running the train have decided to make a platform for those who would gawk. We meet in this strange place in a noble effort to save the Rocky Mountain News. And if we can't save the Rocky, we can, at minimum, make some noise before we go. Since the day the proposed sale of the Rocky was announced, we've been waiting for the odd billionaire to join our cause. …
By David Burn
Pedigree, which is owned by Mars, will be running a Super Bowl ad next February, but the ad won't tell pet owners why the brand is superior to P&G's Iams or Colgate-Palmolive's Hill's Science Diet. Instead the ad from TBWA\Chiat\Day will encourage pet adoption. Here's more from The Wall Street Journal: Pedigree, which has never advertised during the big game, says the cause-marketing approach is the way to go. "It's …
Ad Age probably realizes that only the still-employed get the copy of Ad Age that's being routed in the office, so they're trying to feel the pain of management: Already beset with worries over flagging income and burdensome expenses, those in the top roles face the unenviable task of letting staff go. And while the holidays may be a time of forgiveness and harmony, this year there will be little empathy for the …
Continue Reading about People Who Fire People Are People Too →
By David Burn
Advertising is a simple business. Of course, we don't want anyone to know that. It might impact our fees. Note, I did not say what we do is easy. I said we're in a simple business, as opposed to something like politics or medicine. The Ad Contrarian, for one, is pissed that "the advertising business is now in the hands of complicators." Web metrics maniacs have been measuring every visit, every click, every time we …
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