Advertising News and Know-How
By David Burn
The coal industry has a new spokesman--America's next President, Barack Obama. Without a doubt he said we can find a way to make it work. However, I doubt he knew he'd become a centerpiece in an ad campaign that's bound to infuriate the environmentalists who voted for him. …
Continue Reading about There’s No Such Thing As Clean Coal, But There Could Be Someday, Says Obama →
By David Burn
Coca-Cola Enterprises chairman John Brock spoke to Knowledge@Wharton about several subjects. One that I want to highlight is the company's use of hybrid delivery trucks. We've got the largest fleet of large-scale, hybrid electric trucks, 142 of them, of any company in the world. And we've had ten here in Philadelphia, we've got ten in New York, ten in Atlanta. You'll see them as you go around. And what's so exciting …
By David Burn
David Carr of The New York Times shares a quaint story about a small newspaper making its way in the world with no help whatsoever from the web. TriCityNews of Monmouth County, N.J., is prospering precisely because it aggressively ignores the Web. "Why would I put anything on the Web?" asked Dan Jacobson, the publisher and owner of the newspaper. "I don't understand how putting content on the Web would do anything …
So yesterday, when I visited one of my big clients, it turned out that as part of a "green" initiative, they decided to eliminate the sign-in sheets at the front desk to save paper. If you're also looking to save resources any way you can, try Ecofont, the new font with little clear circles inside it so it uses less ink. The Guardian has more: Though rather striking, the typeface is wholly readable (no pun intended) …
By David Burn
Adrian Ho of Zeus Jones, writing in Adweek, sounds the alarm for agencies hoping to profit by developing social media campaigns for their clients. ...a growing number of highly respected marketers don't actually see a role for their agencies in social media. Writing on my blog, Barry Judge, CMO of Best Buy, said: "I do feel very strongly that people who work for companies have to participate as themselves in social …
Continue Reading about OMG, Clients Don’t Need Us Anymore. Wrong! →
By David Burn
Brains on Fire has a new website and it's well worth your click. Not only is the design of the moment, the copy sings. Here's how they describe themselves: We are a tribe of true believers... Protagonists. Pirates. Optimists. Disco-junkies. Brutally honest superheroes. And if the walls come tumbling down tomorrow, no worries. We've still got this company we call Brains on Fire. Because we've still got our people. …
By David Burn
A lot has changed in this business since the turn of the century. One of the most dramatic changes is given voice by Traci Armstrong, the director of talent acquisition at Organic: If you're creative, it's expected in this digital age that your portfolio is online. It makes a bad first impression with most creative directors and recruiters if you drop off a "hard copy" of your book, rather than just forwarding a …
By David Burn
Quick, what kind of vehicle do soccer moms drive? Okay, that was too easy. Here's another one...What kind of vehicle do hockey moms (and dads) drive? If RPA has anything to say about it, the answer is a Honda. Honda's new campaign supporting its National Hockey League (NHL) sponsorship launches Jan. 1, 2009. …
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