I have to admit, I've never heard of an ad agency filing for bankruptcy but continuing to stay in business. That's what Raleigh agency RBW is doing: The agency, which shortened its name from Rockett, Burkhead & Winslow last year, now has 22 workers and is continuing to operate as it reorganizes under Chapter 11 bankruptcy protection. In a filing Friday, the agency listed assets of $1.58 million and liabilities of …
Self-Promo Ad #5
I've spent many years working closely with brand managers at Coors, Diageo, Camel, and other top tier consumer brands. Which is great. But now I'd like to apply my knowledge in a slightly different arena. I want to help my friends who run businesses (and other people who run businesses that I'd like to be friends with) develop content strategies for the social Web. I'll also help develop traditional marketing …
The More Appealing the Core Offering, The Easier It Is To Promote
LA Times is running a story about the Navy upgrading its housing for junior officers in San Diego, Jacksonville and Norfolk. To boost morale and reenlistment rates, the Navy and a private development firm have opened the first phase of Pacific Beacon, a $322-million high-rise housing project at Naval Base San Diego. Four 18-story towers now surround a quad on what was once the base's par-3 golf course. At full …
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Did You Know Today Is “National Buy A Newspaper Day”?
Neither did I. But apparently, it is. The newspaper is heavily focused on local news. It keeps you informed about events in your town and keeps local government in-line. So for one day, Monday, Feb. 2, 2009, please make it a point to pick up your local newspaper (reading it online doesn't count). It doesn't matter if it's a daily or weekly, right-leaning or left-leaning. If you're a college student and you get the …
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Studying Shoppers
Looking for insight into how brands can entice frugal shoppers, Susan Berfield of BusinessWeek sat down with environmental psychologist Paco Underhill, author of Why We Buy: The Science of Shopping and Call of the Mall: The Geography of Shopping. In the written piece for BusinessWeek, Berfield takes Underhill to a Whole Paycheck where he sees much that meets his approval in the way of signage. We walk by a small …
How Do These Hacks Get Anywhere Near A $3 Mil. Super Bowl Spot?
After watching last night's run of commercials, Paul Venables was not impressed. Now the San Francisco ad man is calling for a creative New Deal. An armistice in the battle being raged in American homes every Super Bowl. A peace accord in the war over garnering cheap laughs. Let us lay down our loveable chimps. Our crotch hits. Our disrobed women. I advocate a cease-fire between our talking babies and our …
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Yet Another Facebook Story: Soft Selling, Limp Numbers
In an article on Facebook's efforts to ramp up its advertising offerings, Ad Age draws a striking contrast between the corporate cultures at MySpace and Facebook. Facebook lured 222 million unique visitors in December, according to ComScore, twice as many as MySpace, and it has been growing at a more than 10% rate each month since September. Until now, Facebook has focused on growth at the expense of advertising, …
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Ride A Dolphin To Your Dream Job In Lala Land
Vinny "Whazzup?" Warren named Career Builder's spot best of show last night. Then, in an exchange with Dr. Wolk on the subjective nature of judging, Warren wisely adds "...well the thing is that we're really just judging entertainment really. so it's not that surprising. plus, it's a chemical reaction in a way. part of it is the crowd reaction to what you all see. i know it was with me." The chemical reaction I had …
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