Did You Know Today Is “National Buy A Newspaper Day”?

Neither did I. But apparently, it is.

The newspaper is heavily focused on local news. It keeps you informed
about events in your town and keeps local government in-line.
So for one day, Monday, Feb. 2, 2009, please make it a point to pick
up your local newspaper (reading it online doesn’t count).
It doesn’t matter if it’s a daily or weekly, right-leaning or
left-leaning. If you’re a college student and you get the school paper
for free, buy the town paper. If you subscribe, why not pick up a
second copy?
Who knows? You might like what you see and come back another day, and
another, and another…

I’m not sure who’s behind it. Does anyone know?