Yet Another Facebook Story: Soft Selling, Limp Numbers

In an article on Facebook’s efforts to ramp up its advertising offerings, Ad Age draws a striking contrast between the corporate cultures at MySpace and Facebook.

Facebook lured 222 million unique visitors in December, according to ComScore, twice as many as MySpace, and it has been growing at a more than 10% rate each month since September.
Until now, Facebook has focused on growth at the expense of advertising, much like YouTube circa 2007. MySpace, on the other hand, wasn’t born in a Harvard dorm room and is run like a profit center for Rupert Murdoch, one reason it’s expected to book around $1 billion in ad revenue in 2008, compared with Facebook’s estimated $300 million.

Facebook is the pretty girl everyone’s dating. Yes, the internet makes it possible. MySpace, on the other hand, is a call girl.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.