Promotions are often, but not always, based on a free giveaway offer. If it's a sweepstakes, there's glitz in the offer itself, but the prize is terribly remote (only a handful of winners). Price promotions, on the other hand, are hard to beat, especially when they strike a cultural nerve and are backed by a Super Bowl media buy. According to Ad Age, Spartanburg, SC-based Denny's is caught in the same slump as the …
Who Will Get Sprite Right?
According to Ad Age, two of the industry's premier creative shops are vying for more frequent flier miles, lunch at Ted's and various late night escapades into greater Atlanta. Creative hotshops Wieden & Kennedy and Bartle Bogle Hegarty are facing off in a pitch for marketing duties on Coca-Cola's Sprite brand, according to executives close to the matter. Independent Wieden, which is pitching out of its New York and …
Promotion? Not In Your Future
Dave Herbert, 32, and brother Joe, 33, two aspiring filmmakers from Indiana are in the money. They won one million dollars from Doritos, after the snack food brand decided to air the brothers' "consumer" generated spot during the Super Bowl. The winning spot, made for less than $2,000 and filmed at a YMCA, shows a man using a snow globe as a crystal ball. He lobs it though the glass on a vending machine after …
The Advertising Industry Stimulus Package
Don't hold your breath waiting for anyone to care enough about advertising to bail it out. I decided to come up my own plan. It's the subject of my new column on Talent Zoo, Here's a sample: Ditch the use of stock photography for a month. Hire a photographer. Take your own pictures. Or use an illustration or just type. It's getting too easy to do a stock image search. And while some stock images are good, many are …
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People Will Pay For Mission Critical Information. It’s Time To Provide That Content and Charge For It.
Steve Brill authored two books, founded American Lawyer magazine and took the leap into cable television. He's the creator of the now-defunct Court TV, but he may be best known in journalism circles for the publication that carried his name, Brill's Content. American Journalism Review asked Brill what newspapers need to do to survive. "The central economic challenge of a newspaper is printing and delivering the …
Selling Leather With A No-Bull Style
Meet Charlie Celi. He wants to sell you some leather goods. If you're in New Hartford, NY, I'm sure he'd be happy to see you. Here's another one, for good measure: You know something? Not for nothin', but I freakin' like this guy. …
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It’s Advertainment, Get Used To It
USA Today looks at the MacGruber spots from Pepsi and Saturday Night Live--which ran Saturday night during SNL and again on Sunday during the Super Bowl--offering a bit of clarity for media consumers who might need it. ...all were paid commercials by Pepsi, made in collaboration with producer Lorne Michaels of Saturday Night Live. The segments weren't product placement, but commercials paid for by Pepsi and produced …
Honeyshed Shutters
"People tolerate advertising to get to the content. Well, I don't see why advertising can't become the destination and the content." -David Droga David Droga, a well respected man in ad circles, took a big bet with Honeyshed--the content meets online shopping space he created with help from Smuggler and funding from Publicis. Unfortunately, it's a bet he lost. According to Ad Age, Droga sticks by his concept. "It's …
