Promotion? Not In Your Future

Dave Herbert, 32, and brother Joe, 33, two aspiring filmmakers from Indiana are in the money. They won one million dollars from Doritos, after the snack food brand decided to air the brothers’ “consumer” generated spot during the Super Bowl.
The winning spot, made for less than $2,000 and filmed at a YMCA, shows a man using a snow globe as a crystal ball. He lobs it though the glass on a vending machine after predicting free chips for the office. Another colleague predicts a promotion, but when he lobs it, it hits his boss in the crotch. There was a little sleight of hand for the latter stunt: a Styrofoam ball, digital editing — and protective underwear.
With their prize money — minus taxes — the Herberts hope to launch a board game this year called Triviathon, as well as develop a film script.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.