Who Will Get Sprite Right?

According to Ad Age, two of the industry’s premier creative shops are vying for more frequent flier miles, lunch at Ted’s and various late night escapades into greater Atlanta.

Creative hotshops Wieden & Kennedy and Bartle Bogle Hegarty are facing off in a pitch for marketing duties on Coca-Cola’s Sprite brand, according to executives close to the matter.
Independent Wieden, which is pitching out of its New York and Shanghai offices, is the agency for the flagship Coke brand, while Publicis-backed Bartle Bogle joined the roster when it was awarded creative work for Coca-Cola’s Vitaminwater brand this month.
The winning agency would likely be tasked to refresh the brand’s image, as well as help with the rollout of Sprite Green, an extension using Coca-Cola’s Truvia sweetener.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.