The Advertising Industry Stimulus Package

Don’t hold your breath waiting for anyone to care enough about advertising to bail it out. I decided to come up my own plan. It’s the subject of my new column on Talent Zoo,
Here’s a sample:

Ditch the use of stock photography for a month. Hire a photographer. Take your own pictures. Or use an illustration or just type. It’s getting too easy to do a stock image search. And while some stock images are good, many are just humdrum and they always get force-fitted into a layout. Make a note to yourself to do it some other way–and persuade your client to try it some other way, too.

Oh, and please share your ideas as well.



About Dan Goldgeier

Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.