Don’t hold your breath waiting for anyone to care enough about advertising to bail it out. I decided to come up my own plan. It’s the subject of my new column on Talent Zoo,
Here’s a sample:
Ditch the use of stock photography for a month. Hire a photographer. Take your own pictures. Or use an illustration or just type. It’s getting too easy to do a stock image search. And while some stock images are good, many are just humdrum and they always get force-fitted into a layout. Make a note to yourself to do it some other way–and persuade your client to try it some other way, too.
Oh, and please share your ideas as well.