Amazon.com is positioned to win right now, but the Seattle-based behemoth isn't the only winner. For people seeking to buy direct from the maker, Etsy.com is the way to go. Etsy reported first-quarter consolidated gross merchandise sales jumped 32% year-on-year to $1.4 billion. The Brooklyn, N.Y., company is also doing well on Wall Street. Shares of the internet retailer of handmade goods are soaring. On March …
Will Make Ads in Exchange for Food and Shelter
It's difficult to get a proper read on the number of job losses across media, marketing, and advertising in the wake of COVID-19. It's tough for a few different but related reasons. First, the great majority of people working in these industries work for small businesses. When a small business finds that it can no longer pay for people to show up and work, it's not news. It's personally devastating for all …
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Tequila Cazadores: Las Historias Dentro de la Botella (The Stories Inside the Bottle)
The answer to the advertising riddle is buried deep inside the product or service. This is not an original idea. Advertising legend, Leo Burnett, for one, was a big believer in this method. But what does it mean to look inside the product? Let's say you make tequila in the highlands of Jalisco. In this case, we have the most literal translation possible. With tequila, you can literally look inside the …
Ad Chatter (The Pilot)
Two advertising dudes pull up a chair and Zoom in. What do we talk about? Commercial outputs during pandemic times—not all are created equal. Push play to hear me and Seattle copywriter Dan Goldgeier discuss a spot from Farmer's Insurance that we both like, a new and different spot from GoDaddy, and two funny spots from Ramen Hero. https://youtu.be/5EhMGpKv-FU Dan Goldgeier first contacted me when I lived in …
Meritocracy Is A False God. Instead, Practice Gratitude and Cultivate Good Luck.
Editor's Note: The following article is by Clifton Mark. It was originally published at Aeon and has been republished here under Creative Commons. ‘We are true to our creed when a little girl born into the bleakest poverty knows that she has the same chance to succeed as anybody else …’ Barack Obama, inaugural address, 2013 ‘We must create a level playing field for American companies and workers.’ Donald Trump, …
Meat Sheets Go Meta
Steak-umm is frying minds and taking names on Twitter. Not everyone is impressed, but I am. media literacy in the internet age is incredibly difficult to develop. you have to navigate special interest groups, trolls, ads, conspiracies, fake accounts, satire, sensationalism, and beyond, in order to find credible source material and relevant experts buried under the mess — Steak-umm (@steak_umm) April 20, …
Ramen Hero Brings Fun Back To Advertising, And Their Timing Is Impeccable
Ramen Hero delivers real "Honkaku" ramen to your American doorstep. What is Honkaku? According to Ramen Hero: To start, Honkaku is most commonly translated as “authentic,” and you might also see translations like “fundamental,” “genuine,” or “original.” But while those are all essentially accurate definitions, they don’t really capture the spirit of the Honkaku, and that spirit is essential. Honkaku isn’t just a …
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Rob Schwartz Asks About Emerging Voices: We Discuss On the Disruptor Series Podcast
Rob Schwartz is president of TBWA\Chiat\Day in New York City. He's the wearer of dapper suits, and the host of a popular advertising talk show that was named "Agency-Hosted Podcast of the Year" by Adweek in 2019. Today, the Disruptor Series Podcast features 50-plus episodes on Podbean and it's growing. The new interview with me, which airs this morning, is episode 56. The episodes have been downloaded more …
