Adpulp

Advertising News and Know-How

Advertising News and Know-How

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When There’s No Money Or Desire To Buy Things, There’s No Need To Advertise

I do not understand economics. Or, I do understand, it's just that economics stopped making sense. Did you know that demand for housing was down 18% in April; yet prices remain 7.4% higher compared to last April? How does anyone explain such figures that are clearly at odds? When you dig in and work hard to understand, the answer that is offered up is housing inventory remains low. So, demand is low, but the …

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Ad Chatter, Edición Cinco: Walmart’s New Resident Poet, Plus, Plus, Plus

In this fifth edition of Ad Chatter from Adpulp.com, Dan Goldgeier and I discuss new commercials from Lexus, Specialized Bikes, and Walmart. Plus Austin-based artist and ad man, Chad Rea, gets a shoutout, along with the new online portfolio school, rAdvertising. https://youtu.be/xERqgxBFpzg I meant to call Chad's former agency 86theonions by its proper name, but I slipped and said 86andonions. Bad …

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“We’ll Fix That In Post” Is Now “We’ll Make That In Post”

Unhappy people in unhealthy situations. It's a storyline of this time. Oreo can't fix our ailing economy or find a cure, but the cookie maker can extend a lighthearted and cheerful message, which is perfectly on-brand. https://youtu.be/4wOaqOpDxNQ There's nothing wrong with this Oreo spot, especially considering it was released on April 9th. But it's the kind of spot that grew monotonous in a matter of …

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The Adpulp Interview: Katherine Hollar Barnard

Katherine Hollar Barnard is a force, a dynamo, a badass. She's the founder and CEO at Firesign in Kansas City, which offers "enlightened legal marketing" to its clients. We became friends two years ago and I want to mention why that is. This lady is fierce. I admire this in her, and in others. Katie is also brilliant and funny. Plus, she's a straight-shooting Midwesterner who loves sports and barbecue. In other …

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Media Melt Down, A Sad Saga in Short Repetitive Chapters

The Oracle of Omaha recently warned that newspapers were toast. It's not the kind of thing to take lightly. The Guardian, for one, is not taking it lightly. Here's what it says in their pages: Print advertising revenue has collapsed, down by about 80% since the start of the pandemic. The situation at local newspapers, which rely on small local businesses for ads, and were struggling even before the crisis, is …

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In the Deep End with Klay Thompson, Care of Kaiser Permanente

NBA superstar Klay Thompson went to the floor in pain during Game 6 of the 2019 NBA finals. His ACL was torn. The Toronto Raptors went on to win the series and the title four games to two. The five-time All-Star missed the abbreviated 2019-20 season but is expected to re-join the Warriors lineup when the 2020-21 season gets underway. Now, Kaiser Permanente introduces this short film called "Above the Waves," which …

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This Commercial Features the Voice and Music of Nina Simone

Vous etes seuls, mais je désire etre avec vous. Before we consider how Nina Simone's song is used in a commercial, let's consider the song. https://youtu.be/_YYEeOf9mDs The song is from Simone's 1982 album, Fodder on My Wings, and it expresses the perfect sentiment for this pandemic-ridden time. You are alone, but I want to be with you. Intermarché Lifts Shopper's Spirits with Song For the past two …

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As A Way To Say “Thanks,” Bud Light Wants To Buy Everyone A Round

Did Someone Say "FREE BEER"? Someone did. The next round of Bud Light's is on the brewery. The only question is when. Open for Takeout, a new promo from Bud Light, is asking beer drinkers to order takeout from a favorite restaurant or bar, upload the receipt to a web portal, and get $10 toward their next round of Bud Lights. https://youtu.be/C6XAt2_1hYs Joe Lennon, Senior Director of Bud Light, shared, …

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