Mashable is the third biggest blog on the Web, depending on who you ask, says Pete Cashmore, the site's founder and CEO. Cashmore, speaking from Aberdeen, Scotland (a city in the far north of the country) also says the Web is a meritocracy, and that success is available to those who work hard--a point that's tough to refute, but somewhat maddening. The fact is lots of people work hard, on the Web and elsewhere, but …
Dear Mr. Stipe, What’d You Do With All The Shiny Happy People?
When it comes to analyzing the current state of the ad business and the economy, George Parker and Bob Hoffman are not glass half full kind of guys. Not at all. Here's some of what Hoffman's saying: It's embarrassing to be in the ad business these days. Ad agencies don't know what they believe. In reaction to the dual onslaughts of the web and the recession, they have abandoned all principles. Sadly, for most in this …
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Energy Drink Employs Dude Speak, Draws Scorn
According to CNET, PepsiCo has tweeted an apology on its Amp Energy Twitter account, as well as its Pepsi account, to those who may be offended by its new iPhone application, Amp Up Before You Score, which some have complained is insensitive to women. The soft-drink maker stopped short of removing the free application from Apple's App Store. …
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This Flight Tracker Is Social
Branded utility is starting to soar and it's a good to see. According to Adweek, Lufthansa and its digital agency Profero have launched MySkyStatus, an application that sends altitude, location, departure and arrival updates automatically to your Facebook and Twitter pages. MySkyStatus works on any flight on any airline, which is a nice touch. Profero North America CEO Wayne Arnold says, this not only widens the …
One In Ten Chinese Internet Users “Drink” Pepsi
For it's fourth annual Creative Challenge in China, Pepsi partnered with Tencent, China's internet giant, to effectively allow Chinese netizens the ability to twitter, blog and IM their birthday wishes to China. Here's a look at some of the wishes: The People's Intermediate Court as the brain, national defense as the heart, people's livelihood as the blood, the economy as the skeleton - these four parts combine to …
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Hilton Throws Don Under Bus, Don Squirms Before He Squeals
In this week's Mad Men episode, Don underwhelms Connie Hilton when new work for the hotel chain is presented. Hilton asks to speak to Don in private after he's seen the boards. After everyone files out of the conference room, Don is on the defensive. Don: This is a good campaign. One of the best. It's modern. It's witty. It's eye catching. It will change your business. Connie: Calm down. I'm going to speak very …
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The AdPulp Poll: It’s 10:00 AM, Do You Know Where You Are?
Dear AdPulp reader, where oh where do you work?(poll) Previous AdPulp Polls: I'm Talking Dapper | Navigating the Holidaze …
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Consistently Great Episodes Are The Deepest of Hooks
According to Variety, online chatter about TV shows is forming an all important "viral watercooler" effect coveted by studios and their PR teams. Thanks to the Internet, a show's shelf-life now extends days after an episode's premiere for shows that lend themselves to obsessive online discussion and analysis. ...nowadays episode recaps for series like "Mad Men" and "Lost" are no mere quick rundowns of major plot …
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