Advertising News and Know-How
Fallon and Cooper Tires created a new spokesman for the company. His name is Uncle Cooper, and Uncle Cooper knows a lot about tires. https://youtu.be/9K9kF2N0SXs There are several explanatory videos like the one above in this campaign. Uncle Cooper was inspired by consumer research which revealed that consumers lack confidence in their tire buying decisions. Drivers also reported that despite a wealth of …
Continue Reading about Uncle Cooper Says “Go With The Coopers” →
Academy Award-winning director, Kathryn Bigelow, learned how to be an artist in the world from a strong mentor. Now, Rolex is doing us the favor of capturing her thoughts about her mentor (Lawrence Weiner) and mentoring's role in the development of an artist. https://youtu.be/q_U4ZXwowB4 Rolex features a print interview with Bigelow too. She offers this gem, among other insights: A great work of art surprises …
The Texas Compassionate Use Program was first established in 2015, allowing the use of high-CBD, low-THC cannabis oil only for Texans diagnosed with intractable epilepsy. Though legal, marijuana is still classified as a Schedule 1 drug and is not covered by insurance. As a result, the cost for treatment can range from $250 to $1,000 per month depending on the patient and the severity of the condition. “Medical …
Who is the most important player on the agency team? The creative director who is responsible for making the work? Or the account director who consistently sells the work and thereby keeps the agency doors open and people employed? The Best Creative Leaders Are Account Service Pros In a small shop, the partners often come from a creative background and then work their way into rainmaking and client service. For …
Continue Reading about Chemistry Rules the Relationship, Inside and Outside the Agency →
Access—you can't get there without it. In the advertising agency business, access has been afforded to the few. The industry is elite by design. The people on the inside ask those on the outside to "break-in," if they can. The entire set up is adversarial from the get-go. Yes, there's talk of a meritocracy for creatives and that's what it is—talk. In reality, aspiring creatives learn to mimic award-winning work …
Writing and design—these are the core skills that propel the communications industry forward. Without excellence in writing and design, we would have no great books, films, or architecture, and our advertising would be a complete waste of time and money. Thankfully, there's a universe of talented writers and designers and many are willing to work in corporate communications. In May, One Club put together a video …
Continue Reading about What Is Great Writing, And Where Do Great Design Ideas Come From? →
Who do you want to program your screens? Who do you want to take you for a digital ride? It's a fundamental question for consumers of information. When you choose the social media platforms as your answer, you become the product that they monetize via your daily obsessions and rapt attention, which is now the default position for millions of "thought workers," thanks to the power of the scrolling spell. When you …
Do you know this woman? Maybe you are this woman. Maybe you work with her. Maybe you live with her. I wonder aloud because I find the portrayal of her work style and her work ethic striking. She is all in, of that, there can be no doubt. https://youtu.be/6_pru8U2RmM When the unreasonable boss-lady chirps her unreasonable requests, the young worker, Bridget, is not daunted. Oh no. Bridget cheers on …
Continue Reading about Project Pandora’s Box: Apple’s Cheeky Take on Working From Home →
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