Advertising News and Know-How
By David Burn
According to Los Angeles Times, Duncan McIntosh Co., an Irvine magazine and newspaper publisher, bought Editor & Publisher from the Nielsen Co. late Thursday afternoon and immediately resumed online operations. "We're going to continue to be the main information source, the main idea source for the newspaper industry," said Mark Fitzgerald, who was named E&P's editor Thursday. "We're all very excited around here …
Continue Reading about After Two Week Hiatus, Trade Mag Back In Business →
By David Burn
Live in the Know is the new call to action from The Wall Street Journal. According to Adweek, the work is from New York ad shop mcgarrybowen. "So much has happened in the last year and a half with the financial meltdown and its impact, and with media [in general], that we felt a need to create messages talking about why people need to be better informed to make better decisions" in both their personal and …
Continue Reading about In The Know–An Executive’s Desired State →
By David Burn
"If you express yourself on the internet, what you say will be copied, mashed up, anonymized, analyzed, and turned into bricks in someone else's fortress to support an advertising scheme," says Jaron Lanier, author and a pioneer in the development of virtual reality. In his new book, You Are Not A Gadget, Lanier argues for individual achievement and against collective "wisdom." For instance, according to The New …
By David Burn
Crooked Arrows is a new film about lacrosse due out in 2011. Here's the film's hook: A mixed-blood Native American, Joe Logan, eager to modernize his reservation, must first prove himself to his father, the traditionalist Tribal Chairman, by rediscovering his spirit. He is tasked with coaching the reservation's high school lacrosse team which competes against the better equipped and better trained players of the …
By David Burn
By monitoring billions of conversations happening on blogs, social sites and forums Sysomos "brings business intelligence to social media." At the moment, the company is offering a closer look at Twitter users. Sysomos discovered in the midst of their research that almost no one is using the geo-location API tool that Twitter launched last August. Only 0.23% of all Tweets are tagged with geo-location reference …
Continue Reading about Today In Twitterverse: United Nations of Micromessaging →
By David Burn
DieHard has a rich history of outlandishly testing their batteries. In 1975 they left a car frozen on a lake for three months just to see if it would start. With that history in mind, Y&R Chicago had one goal when tasked with reintroducing the DieHard brand: to prove that their batteries live up to their name. To build upon their heritage and reach a younger audience, Y&R partnered with director Henry Alex-Rubin to …
By David Burn
Colle+McVoy introduces a new campaign for the Minnesota State Lottery that uses hamsters to show how Scratch Games provide relief from the grind of the rat, er hamster, race. The campaign inlcudes seven, 30-second television spots directed by Rocky Morton of MJZ. All feature hamsters interacting in human-like scenarios. …
Continue Reading about In Rare Instances (Like This One) Anthropomorphic Can Be Funny →
By David Burn
Blue Collar Interactive in Hood River, OR has come up with a unique way of introducing themselves to potential clients and the greater business community. Via its "Open House" concept, Blue Collar is offering one local company the chance to receive $20,000 in creative services for free. The package will be awarded to the most-deserving company based on their core values, commitment to community and any hardships …
Continue Reading about Spotlight On NW Creative: Blue Collar Interactive →
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