In Rare Instances (Like This One) Anthropomorphic Can Be Funny

Colle+McVoy introduces a new campaign for the Minnesota State Lottery that uses hamsters to show how Scratch Games provide relief from the grind of the rat, er hamster, race.

The campaign inlcudes seven, 30-second television spots directed by Rocky Morton of MJZ. All feature hamsters interacting in human-like scenarios.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.