In The Know–An Executive’s Desired State

Live in the Know is the new call to action from The Wall Street Journal.

According to Adweek, the work is from New York ad shop mcgarrybowen.

“So much has happened in the last year and a half with the financial meltdown and its impact, and with media [in general], that we felt a need to create messages talking about why people need to be better informed to make better decisions” in both their personal and professional lives, said Jim Richardson, Vice President, Brand and Consumer Insights at Dow Jones.

I let my WSJ subscription lapse this month. I guess I won’t be living in the know.
> insert SFX: devious laughter <



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.