Mobile ad company Crisp Wireless has introduced a fixed placement unit for smartphones that keeps ads onscreen while a user scrolls up or down on a mobile Web page. The new "Adhesion" ads support rich media formats like expandable, tap-to-call and tap-to-video as well as the ability to share, close or save, or ad content via email or social networks, according to Online Media Daily. The fixed ads are designed to …
Creatives Serving Creatives
Speaking at the Midem music conference in Cannes, producer and hip hop star Pharrell Williams--a man with a well-honed identity--unexpectedly gave the agency business a rousing endorsement. Asked what he would do if he was starting out today, the singer and producer told the …
McGarry Bowen Vs. Mother: A Study In Contrasts
Reading through AdAge this week, which highlights agencies of the year, I noticed an interesting contrast in McGarry Bowen, AdAge's Agency of the Year, and Mother, Creativity Agency of the Year. Here's a bit from the McGarry profile, focusing on great account service as a hallmark of the agency: "He is a class act and consummate professional," said Verizon's exec VP-chief marketing officer, John Stratton, of Mr. …
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Do You Have Denim Needs? Go With The Brand That Turns Stupid On Its Head.
Diesel wants you to be stupid. Seriously. Here's a bit of their stupid manifesto: Be stupid. What we're talking about isn't a tag line. What we're talking about is a call to arms. Stupid ain't dumb, stupid is something deliciously greater. Put another way, only the stupid can be truly brilliant. Renzo Rosso is stupid. Stupid is motoring around in your Ford transit and visiting after shop owner after shop owner, …
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Disaster Ads Almost Deserve Their Own Award Show Category
Here's some new work from Y&R Lisbon for the International Medical Assistance. Fundação AMI also has a Twitter presence. …
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Add A-List Agencies To The Long List of A-List Celebs, A-List Bloggers, et al
People like lists. That's the word around the media company water cooler. People especially like lists when they appear on them. For instance, look at the lead to this press release from Weber Shandwick: Weber Shandwick, a leading global public relations firm, was today named to Advertising Age's esteemed Agency "A-List". As the only PR firm to make this year's list, Advertising Age called out the firm as a "PR …
Tide Wants To Keep Sloppy Dressers Clean
"In our new campaign, we wanted to communicate that Tide does a lot more than keep clothes looking their best," says Suzanne Watson, Associate Marketing Director, Tide North America. "Tide celebrates people's diverse sense of style and their self-expression. The link between the importance of one's unique style and helping to keep it clean, bright and fresh is what we wanted to bring forward. " What the...? …
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You Are Not The Information You Share
Literary critic, author and professor, William Deresiewicz, writing in The Chronicle of Higher Education, finds fault with Facebook and with modern friendship. I appreciate the criticism Deresiewicz provides. He looks at friendship in classical terms, showing how its rules have changed with the rise of modernity. All of which is a good overview for an attack on the false nature of social networks. Here's a mashup of …
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