Tide Wants To Keep Sloppy Dressers Clean

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“In our new campaign, we wanted to communicate that Tide does a lot more than keep clothes looking their best,” says Suzanne Watson, Associate Marketing Director, Tide North America. “Tide celebrates people’s diverse sense of style and their self-expression. The link between the importance of one’s unique style and helping to keep it clean, bright and fresh is what we wanted to bring forward. ”
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About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.