What are you hungry for? Depending on where you live, a driver will bring it to you? In 2018, Frost and Sullivan estimated the food delivery service industry generated $82 billion in gross revenue and predicted that this number will more than double by 2025. So, $164 billion in four years. Several players are competing for restauranteurs' attention and end-user preference. Uber Eats is currently the …
The Suset Laboy Pérez Interview (A Preview)
Suset Laboy Pérez is a public relations professional in Brooklyn. Her job is to share her clients' stories. This interview is about her story. She grew up in Puerto Rico. She has a doctorate in Latin American Studies. She runs Lalaboy PR with her sister, Maria. She also runs A Little Awareness, a coaching program that helps others beat the hustle. Are you ready to hear from an intelligent woman with a wealth of …
Continue Reading about The Suset Laboy Pérez Interview (A Preview) →
Hunting Has Its Own Virtues, Virtue Signaling Isn’t One of Them
Here I find peace. Here we are free. Here the tradition continues. Here it's your season. Question. Why make a thinly veiled political advertisement (favoring one side) when the intent is to sell deer hunting equipment to all who hunt deer? Question. Who would be more likely to go deer hunting—Don Trump or Joe Biden? Free To Be You (Enter the No Judgment Zone) By using the words, "Here we are free" and "Here …
Continue Reading about Hunting Has Its Own Virtues, Virtue Signaling Isn’t One of Them →
Ad Chatter, 3: Seriously Misleading, Beside the Point, and Ads that Make Fun of Ads
All episodes of Ad Chatter are now available on Apple Podcasts \ Spotify \ Stitcher \ Amazon Music \ Listen Notes \ Deezer \ Podchaser \ Podcast Addict \ Google Podcasts Plastics Do Pile Up "One word, Benjamin—plastics." That line from The Graduate has replayed in my head hundreds of times over the years. The friend of the family was trying to give young Ben a leg up and point him toward the money. According …
GOP Incumbents In Texas Not Exactly Sweating This Election
Why do Democrats lose races that they could win? Why has no Democrat won a statewide race in Texas since 1994? Maybe the GOP's brand messaging has something to do with it. It's simple and straightforward, and this matters a great deal. Let's observe just how simple it is for incumbent Congressman Roger Williams to make his case. https://youtu.be/3qMDnZ0d95g A mom who puts her hand on her heart as she talks …
Continue Reading about GOP Incumbents In Texas Not Exactly Sweating This Election →
Political Ads Get Properly Skewered By A Major League Baseball Team
Politics is such an ugly sport, unlike baseball. Baseball is life-sized chess with cleats. Baseball is also America's pastime, and politics is not. Politics is America's wasteland. And politics in a presidential election year is even worse. All of which leaves the American public hungry for something good, something original, and something fun. Something like this self-promo campaign from the Texas …
Continue Reading about Political Ads Get Properly Skewered By A Major League Baseball Team →
It’s Always Story Time, Now and Forever
What's your story? Whatever it is, Netflix wants to connect you and your story to one of its stories, and the 21st-century studio has so many stories to play. Here's a commercial all about it. https://youtu.be/IqkVUfYMZWM While the commercial isn't much of a story, When ScarJo speaks, people do listen. In her gravel voice, she posits that "maybe you don't know what it's like to be the most powerful person …
Continue Reading about It’s Always Story Time, Now and Forever →
Facebook Is A Multi-Way Mirror; What You Put In Front Of It, Determines What You Get Back
Is Facebook the doom machine? The Social Dilemma, a new documentary-like film from Netflix, makes the case. https://youtu.be/uaaC57tcci0 One of the technologists in the film, Jaron Lanier, makes the case (in the film and in many other instances). To varying degrees, we all make our cases against F to the B. Some of us quit the platform if we can. We tolerate it if we can not. Others enjoy the …
