Robert Passikoff of Brand Keys, a brand loyalty and customer metrics consultancy, has taken note of Progressive Insurance's big win with their "Flo" character. From the setting Progressive has used in the ads--a heavenly place of consumer empowerment where insurance dreams of low prices and high service come true--to Flo herself, an emotional center has been struck, and it holds. Flo, with her retro styling, takes us …
CNN Makes Artful Use Of Tape To Make Its Point In Berlin
Agency: Heimat, Berlin Tape Art Design and Installation: El Bocho For more information on the Berlin Wall, see this useful timeline. …
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Cover Your Niche Better Than They Do, And They’ll Pay You
You know how Venture Beat, ReadWriteWeb and GigaOm have content partnerships with The New York Times? Right. Now Silicon Prairie News has a similar content deal with Omaha World Herald. Readers of Omaha.com's Money section can now access articles originally published on SiliconPrairieNews.com. Silicon Prairie News founders Dusty Davidson and Jeff Slobotski said earlier this month: This partnership is exciting to us …
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Corporate 3 Design Makes Websites That Work
I'm back in Portland today after a six day trip to Omaha. It's good to be home, and it was good to be home. As many of you already know, I'm from Omaha and I worked there from December 2000 to July 2002. Some of the relationships formed at that time are special to me and one of those is my friendship with AdPulp Publisher, Shawn Hartley. Shawn's also Director of Interactive Development at Corporate 3 Design. I met …
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Rock Star and Anti Rock Star: Perfect Molecular Opposites
Here's a new TV spot from Young & Rubicam for music channel VH1 in Latin America. I can't say I understand the ending, but I do like the copy and the dramatic pace of the spot. …
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On The Way Forward, MadMensch Takes Us Back
Howie Cohen is partner and Chief Creative Officer of The Phelps Group in Santa Monica, California. He's also a Clio Hall of Fame honored copywriter famous for Alka Seltzer's "I can't believe I ate the whole thing" and "Try it, you'll like it." As you might imagine, Cohen has some stories to tell and now, thanks to the launch of MadMensch, he has a place to tell them. Here's one yarn about the time he rented a house …
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BP Greases The Palms Of Fla. Agencies And Media Firms
I'm not sure which ad agencies and/or media outlets will be the beneficiaries, but BP Is giving the state of Florida $25 million to entice people to the beach this summer. Staugustine.com has more: Glenn Hastings, executive director of the St. Johns County Tourist Development Council, said Monday that the money would be used by the Gulf Coast counties from Pensacola to Sarasota to change tourist perceptions that the …
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There’s No Excuse For Dirty Water
I'm often thinking about, writing about and talking about how advertising can be put to good use by conscious brands. Scott Harrison, founder of charity: water, and speaker at Big Omaha yesterday, gets that and it's a huge help to his organization and the righteous cause it supports. I don't love the spot above, but it does star Jennifer Connelly and American Idol donated a one million dollar time slot to air …
