Winners and losers—America and its economy are full of them. Small businesses are the backbone of the U.S. economy, employing nearly half of the private sector workforce. But many small businesses are struggling to stay afloat. According to the World Economic Forum, geography makes a great deal of difference in the proportion of U.S. small businesses that have flipped their open sign. In the U.S. as a whole, data …
Ad Chatter, Episode 9: Jacked Santa, “Cameron” Rides Again, and Beats by Dre
All episodes of Ad Chatter are now available on Buzzsprout \ Apple Podcasts \ Spotify \ Stitcher \ Amazon Music \ Listen Notes \ Deezer \ Podchaser \ Podcast Addict \ Google Podcasts \ iHeartRadio In this new episode of Ad Chatter, hosts Dan Goldgeier and David Burn discuss three new ad campaigns. Two new holiday spots from Gym Source and Looney Advertising in Montclair, NJ LiftMaster's throwback to …
Light Things Up This December—Win and Display 1 of 7 Jameson Whiskey Trees
Spirits brands look to the holiday season each year for an important sales lift. With holiday parties, family get-togethers, and gifting, it's a festive time for all. But this year presents new challenges for people and the brands who want to appeal to them. To spread holiday cheer this year, new ideas are needed. Ideas like the Jameson Whiskey Tree, standing at nearly nine feet tall and featuring a lighting …
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Massive Consolidation by Dentsu, Another Glaring Sign of Things to Come
The sky isn't falling, but brand value in the ad agency sector is plummeting fast. Here's the latest news on this front from Japan. Dentsu will be restructuring its operations into four operating pillars after deciding to consolidate its brand agencies into six global brands. The new plans will come into effect in February 2021. Announcing the move, Toshihiro Yamamoto, president and chief executive officer at …
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Absolut and BBH Singapore Share the Spirit of Real Life Togetherness
From virtual to real—it's the direction we need now, and the direction taken by Absolut in this new global campaign from BBH Singapore. The campaign's centerpiece, a two-minute film, features Tessa Thompson, American actress; MNEK, British musician; Ricki Ortiz, online gaming star; and Jolin Tsai, Taiwanese singer. https://youtu.be/u5sEat3zZZE The film was brought to life by the animation duo and partners at …
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Remote Workers Are Holdin’ It Together, In Advertising and Elsewhere
When was the last time that you spent time with your closest colleagues in person? For many of us, the answer is last March. For me personally, I work most closely with two people in Omaha, a.k.a. "Joemaha." I have not seen either of them in person in three or four years, which is a stretch too long. At the same time, we've worked remotely as a team since the aughts, so we got this. Due to the disruption …
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Let Her Run—A Powerful New Campaign for Gender Justice
Gender discrimination is rampant throughout society. In sports, it's as painful as it is elsewhere, despite the fact the women discriminated against are elite athletes. Female athletes are banned from participating in official sports competitions because they have above-average natural testosterone levels. This has prematurely ended the career of dozens of athletes and threatens the journey of several world-class …
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The Amazon Jungle Shows You How To Maneuver Through The World’s Biggest Marketplace
“I tell my clients, if you’re not on Amazon, your product isn’t really online.” — Jason R. Boyce If you’re in charge of a brand, or simply the advertising for a brand, there’s no getting around the need to interact with Amazon on some level. Amazon is far-reaching and opaque. Yet by working it properly, brands and third-party sellers of merchandise can be very successful. Jason R. Boyce and Rick Cesari lay out the …
