Recruitment advertising and content marketing are being called on to play an important role in solving the healthcare crisis.
April Hansen, executive vice president at San Diego-based Aya Healthcare, said there are now 31,000 openings for travel nurses, more than twice the number being sought when the pandemic surged in the spring.
“It is crazy,” Hansen said. “It doesn’t matter if you are rural or urban…if you are an [American] Indian health facility or an academic medical center or anything in between. All facilities are experiencing increased demand right now.”
If 2020 has made anything ultra-clear, it’s that real heroes wear scrubs.
To illustrate the truth in this, Allegheny Health Network and Marvel Comics got together to celebrate real-life healthcare heroes in a brand-new comic book, developed together with advertising agency Doner.
The True Nurse Stories, a new Marvel comic book features real-life nurses and their heroism. Each character and story stems from the experiences of real people who provide healthcare throughout AHN’s 13 hospital facilities in Western Pennsylvania.
“Throughout the COVID-19 pandemic, we have been in awe of the courage and resourcefulness of our nurses, who put their own health at risk to care for these vulnerable patients,” said Claire Zangerle, DNP, Chief Nurse Executive, AHN. “We are so proud of them, and we want to make sure they know how much we appreciate their exceptional work. We hope that in seeing themselves as real Marvel Comics superheroes, they can take a moment to look back in pride on their exceptional work and compassion during an exceptionally difficult time for our communities.”
The Vitals—A New Collectable Comic
The new comic books will be distributed at AHN hospitals and at recruiting events. Plus, people can access the content via an e-reader on Marvel.com.
“At Marvel, we tell stories about heroes every day. But this story is special. It tells a story about our everyday heroes – the nurses and healthcare professionals working tirelessly and courageously to save lives.” said Dan Buckley, President of Marvel Entertainment.
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