Advertising News and Know-How
America is struggling through some rough and dark times. Millions of people are out of work, millions have COVID-19, and millions more are working more hours from home than they did at the office. Clearly, it is time to inject some 1960s idealism into the scene and the best way to do this is with song. Here, let some positive vibes and healing feelings come shining through... https://youtu.be/uvHINW3cxBs If …
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Scotland. A rugged nation rising above the northern sea. Home of free thinkers, poets, and revolutionaries. Here's one: In 1824, George Smith established himself as an original thinker by defining the Speyside style of whisky, where The Glenlivet began. Way to go, Mr. Smith! https://youtu.be/lgQtPgDNAQs Time travel on The Man's conveyor belt. There's an idea that's well outside the box. The Lady Doesn't …
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In advertising today, there are few new ideas. Instead, there are countless executions of old ideas, but few are as well made as this new two-minute commercial from Burberry. https://youtu.be/QbmW76Cp4s8 This remake of "Singin' in the Rain," has been perfectly updated for our time. Because in 2020, it doesn't just rain, ice bombs pour down from the sky. In this short film, the people who wear Burberry are …
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People are being asked to do more with less. In the ad agency industry, this has been going on since the first days of Digital Disruption. Today, with COVID-19 raging across the land and the globe, so-called "thought workers" who can work from home are doing so, but at what cost to themselves and the economy at large? While it is true that some people excel in a home office and everyone saves on commute …
Continue Reading about Productivity Is Highly Over-Rated, Particularly In Creative Circles →
"Food insecurity" is a formal way of saying that people are hungry. And people are hungry all over this land of opportunity. Food banks, churches, and charitable organizations from coast to coast are addressing this epic American problem, which echoes through the decades. During the Great Depression, our citizens stood in bread and soup lines. Today, our citizens line up in their cars during the pre-dawn hours …
Continue Reading about TRISCUITS for ALL, ALL for TRISCUITS →
The work, the work, the work. This is what ad people fret over and obsess about. The work has to be much better, or else. Or else no raises, no promotions, no trophies, and no second home, no country club memberships, and no private schools for the kids. What ad people do not obsess over is how to make better work. We do not obsess over how to make "the work" better because the prevailing assumption is one must …
Editor's note: Toby Donaldson joined Adpulp.com as an Emerging Voice earlier this year. He has since fully emerged. Toby is now a contributing writer. This is his latest piece. Screaming into the void? Keep screaming. There are more advertising blogs on the internet than stars in the night sky. Surely, they can’t all be getting sufficient readership, response, and interaction to make them worth …
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Words have power. Alicia Keys has power. Words that are written, spoken, or sung by Ms. Keys? Even better! https://youtu.be/GJSwQsLSuMQ MasterClass' new work from Anomaly continues to highlight the brilliant people who teach classes on the educational platform. People like Parris Goebel and St. Vincent, who know well the struggles inherent in bringing breakthrough creative work into the …
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