Advertising is a visual medium. This is truer today than ever before because people don’t read, they glance. And with a world full of glancers and screen addicts, the high bar for “breakthrough creative” is now sky-high.
Fine art breaks through
Detailed illustrations of mythical and phantasmagorical birds take center stage in these striking posters designed by Dentsu Inc to promote the One Show Exhibition in Tokyo.
The ‘Creativity, Uncaged’ posters were awarded a Yellow Pencil in Illustration at DandD20 this year.
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Stare not into the void
Writers and artists add beauty, truth, and meaning to the world. Without beauty, truth, or meaning in your corporate communications, a brand has little to offer that’s worthy of anyone’s attention.
Brand managers and others on the client-side of the mahogany table sometimes believe otherwise, but they risk much by ignoring what truly matters to people. A company’s product can solve problems for people or satisfy a desire.
A company’s brand communications can do more. Communications can inspire people and help them to see, learn, and do new things. Brilliant communications can help move people to a better place.
