Have you been wondering what Alex Bogusky would do with himself after retiring from the advertising juggernaut with his name on it? Well, wonder no more. He's creating a "new capitalist brand" to help us "transition from competitive advantage to collaborative advantage." The brand is called Common. Here's the presentation deck. You can also watch Bogusky present the deck. Introducing COMMONView more presentations …
Super Bowl XLV Commercial: Focus On The Screen And Relax
This Sunday, CompactConspiracy.com will conduct a Mass Deprogramming of unprecedented scale. The Deprogramming will take place during the third quarter, following a halftime littered with more car propaganda (advertisements) than ever before. Agency: innocean …
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Super Bowl XLV Commercial: Hot For Teacher
Agency: Goodby Silverstein & Partners …
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Dear Super Bowl Big Spender, Can You Be More Like Pepsi?
ADD or DELETE is designed to spark a conversation that inspires businesses to re-direct or leverage at least 5% of their advertising or marketing assets to solve social issues. "Our industry needs to redirect some of its creative firepower towards creating positive change instead of generating more distasteful or wasteful ads," says Fred Haberman, CEO and co-founder of Haberman, a media + marketing firm that is …
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Super Bowl Mockumercial With Cloris Leachman and LIsa Stone
Network Solutions wants your domain name and Web hosting business. Yet, they know a rival company occupies consumer top-of-mind, especially at this time of year, when the rival routinely gets their soft core spots rejected by the network. Did you actually watch this travesty from CRT/tanaka? I had to watch it, out of duty to my side project. But you could have been playing video games, or something. Sadly, the only …
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Super Bowl XLV Commercial: Kia’s 60 Second Action Adventure
Kia Motors America unveiled its new 60-second Super Bowl commercial online today in advance of the spot's television debut in the first quarter of Sunday's big game. Created by David&Goliath, "One Epic Ride" demonstrates the extreme measures people will go to get their hands on a midsize sedan with a combination of striking design, exhilarating performance and outstanding value not found anywhere else in the …
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Nice Technique: Video Mapping For Broadcast TV
I'm not sure what the point of the above Fallon-made spot is, but the press release I have here tells me the commercial illustrates the reliability of Charter Communications (TV/Internet/Phone provider). Okay. Let's move on, shall we? Let's see how hard Klip Collective, a Philadelphia based production company, had to work to make this commercial come to life. …
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We Are So Not The People Magazine Of Ad Blogs
According to Nat Ives at Ad Age, People.com topped one billion page views last month, better last January 2010's tally by 211 million. Ives says it's "an occasion to pop some champagne. That's particularly true because magazines on the whole have struggled to make the most of the internet even as a deluge of new websites competed for magazines' readers and advertisers." People is also the No. 2 newsstand seller in …
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