Dear Super Bowl Big Spender, Can You Be More Like Pepsi?

ADD or DELETE is designed to spark a conversation that inspires businesses to re-direct or leverage at least 5% of their advertising or marketing assets to solve social issues.
“Our industry needs to redirect some of its creative firepower towards creating positive change instead of generating more distasteful or wasteful ads,” says Fred Haberman, CEO and co-founder of Haberman, a media + marketing firm that is spearheading the ADD or DELETE initiative.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.