Super Bowl XLV Commercial: Kia’s 60 Second Action Adventure

Kia Motors America unveiled its new 60-second Super Bowl commercial online today in advance of the spot’s television debut in the first quarter of Sunday’s big game.

Created by David&Goliath, “One Epic Ride” demonstrates the extreme measures people will go to get their hands on a midsize sedan with a combination of striking design, exhilarating performance and outstanding value not found anywhere else in the category. Yes, that’s the press release talking.
Previously on AdPulp: Kia Dreams The Dream (That You Will Dream Of Driving An Optima) | Kia Rolls Out The Hip Hamster Hop | Golf Gets Into The Swing Of Things

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.