We Are So Not The People Magazine Of Ad Blogs

According to Nat Ives at Ad Age, People.com topped one billion page views last month, better last January 2010’s tally by 211 million.
Ives says it’s “an occasion to pop some champagne. That’s particularly true because magazines on the whole have struggled to make the most of the internet even as a deluge of new websites competed for magazines’ readers and advertisers.”
People is also the No. 2 newsstand seller in the country, second only to Cosmopolitan. Which leads me to ask, what’s the secret to People’s success? Celebrities, gossip and photo heavy layouts. If you want “eyeballs” that’s what works.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.