Adpulp

Advertising News and Know-How

Advertising News and Know-How

Learn from the Legends

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The Rope And The Tug Of Advertising. Which Do You Prefer?

In any subjective business, particularly this one, personalities will bump up against each other. And struggle. And sometimes clash. Sound familiar? I was once playing with a friend's dog, doing what all dogs love to do: playing tug of war with a rope. And this dog did what they all seem to do: She tugged and tugged maniacally until I let go. Then she just brought the rope right back, not content with her victory. I …

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Morrissey Moves “To Where Digital Content & Commerce Collide”

Marathon runner and industry journalist, Brian Morrissey is taking over as the new editor-in-chief of DM2 Media. Image courtesy of Flickr user, David Berkowitz "We're thrilled to have Brian lead us into the next phase of DIGIDAY," said Nick Friese, CEO of DM2 Media | DIGIDAY. "Our mission is to serve the digital media and marketing industry with the best source of news, insights and information everyday. When I was …

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The Movie Experience Isn’t The Same Without Popcorn And A Theater Full Of People

Do you love movies? Of course you do, but do you love them so much you care how they're made and who makes them best? Of course you do, which is why you don't really need Movies on Demand from Cox because you've already seen the films in the theater. Or have you? Agency: Thornberg & Forester …

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Spotlight On NW Creative: ID Branding Seeks Strategist

Portland agency, ID Branding, is currently looking for a Senior Digital/Brand Strategist to join their team. Details about the position are posted on LinkedIn. Disclosure Statement: I rent office space from ID and ID also hires me on a contract basis to write copy. I recently had to chance to talk to Dennis Hahn, one of three partners in the agency, about this opening and why it's proving somewhat difficult to find …

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Big Wigs Talk Up Cannes

Advertising people really don't need to be persuaded to go to Cannes. If the agency foots the bill, they're there. Be that as it may, the uber fest is releasing some anecdotal video featuring Bob Greenberg, Eugene Bay, Fernando Vega Olmos, Marcello Serpa, Stéphane Xiberras, Nick Brien, Prasoon Joshi, Armin Jochum and Tom Beckman. Here are two pieces to give you a feel for the campaign: "Everybody who has been to …

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Listen To The Consumer’s Unconscious Mind

Countless billions have been spent on consumer research, but author Phillip Graves believes it's a waste. "Consumer behavior is a by-product of the unconscious mind, whereas research is inherently a conscious process," explains Graves. "The truth is that we are far less consciously involved in and aware of our consumer actions than we like to tell ourselves and far more influenced by the questions we're asked than …

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The Envelope Please…

And the most popular Super Bowl XLV commercial, according to USA TODAY's Ad Meter is: Which tells us what? That people love dogs? Yes, that's one thing it says. It's also interesting to note the other top performers in USA TODAY's list. My "best of" list doesn't look anything like USA TODAY's. Some of my favorites of the night include Chrysler's two-minute opus and VW's Black Beetle spot. According to The Wall …

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Super Bowl XLV Commercial: Last Night’s Big Mistake

You'd think Crispin Porter + Bogusky and director Christopher Guest would know better, but no. Groupon is being vilified on the Web for running an insensitive Super Bowl ad last night. I have to admit, the spot above contains one of the worst transitions I've ever seen. You don't go from talking about the plight of the Tibetan people to a pitch for discounted Tibetan food at a Chicago restaurant seamlessly. But even …

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