Avi Dan, writing a blog post for Forbes, notes that in-house agencies are on the rise. Fidelity Investment’s 200-strong in-house agency is delivering the quality of work that outside agencies provide. The agency handles all creative for the award-winning guiding “Green Line” campaign, inspired by CMO’s Jim Speros who told me he got the idea while driving with his GPS on. Fidelity’s house agency handles all …
A BeanCast To Kick Off The Week
Once again, I was privileged to appear on The BeanCast with show host Bob Knorpp as well as John Wall, Mike Rynchek and Jason Falls. We discussed a wide range of topics including social media's role in broadcast metrics, the rise of co-viewing, online photos and usage rights, NFC payments, and the military's use of social media. You can give it a listen here. …
The Lion Steals The Show
Agency: Beattie McGuinness Bungay Production Company: Psyop / Smuggler Client: ING Direct …
Nevermind That Visigoths Don’t Tend Crops, Capital One Likes Facebook’s Fertile Soils
I don't play FarmVille on Facebook, but I'll try to keep an open mind as I put this post together. Capital One, the U.S. based bank specializing in credit cards, home loans and auto loans, is running a week-long promotion on FarmVille, the hugely popular Facebook-based game from Zynga. The promo provides special rewards for FarmVille players including Limited Edition Visigoth items. Visigoths, introduced …
The AdPulp Poll: Are Blog Comments A Thing Of The Past?
Why Don't You Comment On Blogs, This One In Particular?online surveys …
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Ad Age Knows Who And Where You Are, And Intends To Profit From It
Apparently, there's good money to be made in knowing who's who in Adlandia. Culling data from its Agency Report 2011, the trade magazine is now offering Ad Age’s Agency Contact List which includes names, titles and contact information for more than 3,000 agency executives from the nation's 900 largest advertising/marketing-services agencies. The Agency Contact List includes top executives and the agency's …
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Get Real With Spike
My friend Spike Jones (SVP Digital at Fleishman-Hillard) is tellin' like it is, on Twitter and on camera. Did you get that? Stop counting Facebook "Likes" like your marketing depends on it, and stop calling things "social" when social is already baked in. …
The Surfer’s Journey, Vol. 7
Or: Whose agency is it anyway? Part I. On principle, I will never send inspirational or touching videos. I will break every FWD chain. I will never fill the Subject field with “Just thought you’d enjoy this.” People have enough to read, see and think about. However. If you work a knowledge economy office job, consider squeezing in this TED talk from Jason Fried at some point — some low point, when you …
