Ad Age Knows Who And Where You Are, And Intends To Profit From It

Apparently, there’s good money to be made in knowing who’s who in Adlandia.

Culling data from its Agency Report 2011, the trade magazine is now offering Ad Age’s Agency Contact List which includes names, titles and contact information for more than 3,000 agency executives from the nation’s 900 largest advertising/marketing-services agencies.

The Agency Contact List includes top executives and the agency’s URL, main address and phone number. Where applicable, the list also includes top creative, media and digital/technology execs. It is available as an Excel download for mail-merging or importing into the leading contact management software platforms. Email addresses are not included.

Cost to download:: $1,750

Of course, Ad Age isn’t the only company playing the who’s who game. Advertising Red Books has been doing this since 1922. Today Red Books offers marketer and agency information by subscription for $1,395 each, or $2,295 for both. You can also purchase the Red Books outright for $1499 a piece or $2499 for both.

Note that Red Books and Ad Age provide “raw data.” No one that I’m aware of has yet stepped in to process the data, in order to help people determine which of these execs and companies are actually worth contacting.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.