Did you get that? Stop counting Facebook “Likes” like your marketing depends on it, and stop calling things “social” when social is already baked in.
I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.