Advertising News and Know-How
Writing in The Wall Street Journal, Chairman of Droga5, David Droga, offers a spirited defense of the art of copywriting: Today, the glamour of the "Mad Men"-era is long gone, but great copywriting is still very much a core part of the gig. We live in an age of wild media clutter, and big ideas are more difficult to communicate than ever before. Large chunks of the public discourse are played out in 140-character …
Continue Reading about David Droga Defends The Words, And The Wordsmiths →
No, it's not me. It's the Tasmanian me. And while it's not me, I can certainly relate to the what the Tasmanian me is saying about his country (if not his taste in music). Here's what some other Australians are saying about their country: …
Continue Reading about CMC Equates Loving The Country With Loving Country Music →
The beautiful Cerrado in Brazil is one of the world's great ecosystems - holding 5% of life on Earth. But right now it's disappearing fast due in large part to rapidly increasing soya production for animal feed. Neo Creative in the U.K. is helping World Wildlife Fund save the Cerrado with this new film, created entirely by hands with South American magician El Mago Serpico, New Zealand director, Kirk Hendry …
Wong, Doody, Crandall, Wiener's latest Digital Minute newsletter says we're experiencing the calm before the cloud computing storm. Where Google sees devices as the gateway and the cloud as the destination where everything happens, Apple sees the cloud as a way to connect and unify its bundled software/hardware experience. It's no surprise that the two companies approach the cloud differently, as they operate on …
Continue Reading about Computing Behemoths Won’t Get Off Each Other’s Cloud →
Yahoo! Scene is all over Internet Week and they have the video to prove it. …
Maria Popova of Brain Pickings has some interesting things to say about content curation. Finding a way to acknowledge content curation and information discovery (or, better, the new term we invent for these fluffy placeholders) as a form of creative labor, and to codify this acknowledgement, is the next frontier in how we think about “intellectual property” in the information age. IP, as a term, is inherently …
Continue Reading about Like A Baton, I Hand You This Story →
Wieden + Kennedy's campaign for the new Chrysler 300 has motored from Detroit to Portland to Los Angeles, featuring Eminem, Ndamukong Suh and Dr. Dre, respectively. I love the copy in this ad. "Some people say, 'good things come to those who wait.' Truth is, good things come to those who work." Previously on AdPulp: Ndamukong Suh Motors Through Portland In A New Chrysler 300 …
Continue Reading about This Is L.A., Work Happens In The Wee Hours →
Right now, you are looking at a project with more than 10,000 hours of work invested. In billable hours, that's roughly $1,250,000. Like every other marketer we must look at return on investment. By looking at ROI with a clear eye, we can begin to assess the viability of the project. Naturally, AdPulp is about more than dollars and cents, it's also about service to the industry and the people in it. It's …
Continue Reading about New Juicers Needed To Keep The Fresh Squeezed Industry Content Coming →
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