Advertising News and Know-How
Is your client's retail floor nothing more than a customer showroom for Amazon.com? For your sake and the sake of retailers on Main Street, I hope not. Yet, Amazon has its own ideas. Amazon also has a new smartphone app that encourages retail shoppers to compare prices while in the store. “The ability to check prices on your mobile phone when you’re in a physical retail store is changing the way people …
Continue Reading about Amazon Wants To Win On Price, No Matter What It Costs →
After making a customized video with this OB Tampons site, you'll never have to apologize again. Maybe. But, whoever's running the analytics for the site will definitely have to separate actual product users from curious boyfriends and ad peeps. Because tracking me isn't gonna sell product. …
Continue Reading about Nothing Says ‘I’m Sorry’ Like A Personalized Power Ballad →
Via UK-Based "Brand Language Agency" Quietroom comes the Santa Brand Book. Anybody else have some clever agency holiday card-type objects to pass along? Let us know. …
Continue Reading about Santa Has Guidelines, So Your Work Better Be Good For Goodness Sake →
Twitter isn't going to let Facebook be the only social media platform that changes its user interface--thereby thrilling and confounding millions--every few months. According to Mashable and my own experience, Twitter has introduced a whole new look for Twitter.com and TweetDeck, as well as its mobile apps, that it hopes will simplify the user experience. “One main thrust here is making Twitter more …
Continue Reading about Big Day In Twitterdom: New UI, Brand Pages, Embeddable Tweets… →
Heineken, the world's third-largest brewer, is busy striking deals directly with Google, and now according to Ad Age, with Facebook. Asked how the Facebook deal would affect the Google pact, Heineken told Ad Age: "These are two different platforms [that] ... complement Heineken's strategy to be 'part of the conversation.' Facebook is a social media network, where You Tube is more of a digital entertainment …
When did simple become so difficult? The short answer: who knows? The long answer, of course, is that it's probably always been that way. Marketing milquetoasts have always been with us, and they always will be. Research-addicted clients have always had agency-side enablers eager to take their money in exchange for the next fix. MBAs have always enjoyed the naughty thrill of masquerading as Mad Men. There have …
Continue Reading about Common Sense in Advertising? It’s a Christmas Miracle! →
It took me nearly a year to finally get my book ready to publish on Amazon, so it was interesting to hear the backstory behind Do or Die, the new app/e-book/something by Clark Kokich, the Chairman of Razorfish. Co-written with Larry Asher of Worker Bees, Do or Die looks at the way advertising and marketing is changing. Those changing forces affected the final product. As mentioned on the book’s website, Kokich …
Continue Reading about It’s A Book. It’s An App. It’s Do or Die And It’s Innovative. →
Rick Perry is not ashamed to admit that he's a Christian. Well, that's certainly a relief. We wouldn't want a former Texas Governor running for President to run without the support of the evangelical voting block. Technically speaking, that would be a form of streaking. I know some people will take this ad seriously. But I can't. It's like yelling, "Secular humanists are ruining America!" into a megaphone …
Continue Reading about Not A “Saturday Night Live” Skit, But It May Be By Saturday →
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