Big Day In Twitterdom: New UI, Brand Pages, Embeddable Tweets…

Twitter isn’t going to let Facebook be the only social media platform that changes its user interface–thereby thrilling and confounding millions–every few months.

According to Mashable and my own experience, Twitter has introduced a whole new look for and TweetDeck, as well as its mobile apps, that it hopes will simplify the user experience.

“One main thrust here is making Twitter more accessible for all 7 billion people on the planet,” Jack Dorsey, chairman of Twitter, said during a press conference at Twitter’s soon-to-be new headquarters in San Francisco on Thursday. Dorsey added that the company has made it “simpler not just for people already engaged but easier for new people to discover it and find value in it. It’s the best place to represent yourself on the Internet.”

Mashable also has two complimentary stories on the changes at Twitter today: Twitter Releases Brand Pages and Twitter Unleashes Embeddable Tweets.

Here’s an embed:

What do you think? Are you stoked by the upgrades or irritated by the idea that you have to rewire your neurons?



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.