Advertising News and Know-How
Social influence is one of those touchy topics that can set me, or any number of other argumentative people, off. Why? Because high school and the need to be popular, like Trix, is for kids. Or is that a faulty assumption? Do we ever really outrun the need to be popular? Think about it. Who doesn't want to be liked? Who doesn't want to be recognized for their gifts? As you may know by now, Klout is a company …
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Follower counts in social channels don't mean much, but no matter how many times a social media expert repeats this fundmental bit of advice, numbers continue to dazzle CMOs and others famished for metrics. Which explains why Land Rover has made a note of a social media milestone, namely its one millionth "Like" on Facebook. Even if the occasion isn't actually all that auspicious, the ad is a nice "Thank …
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Overstock.com is a price play, and we all know how enticing low prices can be. It's nectar to the price-conscious shopper. Even so, I find the following commercial off-putting. Take a look: Momma's gotta shop. Really? Well sure, if the family is to be housed, clothed, fed, transported to and fro and so on, then yes, Momma's gotta shop. This customer insight -- or observation as the case may be -- …
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"Opinions are like assholes. Everybody's got one." This little truism is especially true today. We're all critics, even when we're consumers at the same time. So can brands narrowly target an audience anymore, or will they hear about their marketing from everyone, regardless of whether they're the target? Case in point: The recent Mountain Dew "Goat" ads that were deemed offensive by almost -- but not quite -- …
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It's no secret that PR firms are looking to branch out into other realms like advertising and content creation. Nothing wrong with that at all, if they bring in the right talent who can help them compete in those areas. But this ad from PR firm FleishmanHillard is a deceptive one. It's on the back of this week's Ad Age, turned upside down to make you think there are articles on the inside. Lots of magazines do …
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We all know what a mess digital advertising is. There are privacy concerns, ad blockers and quacks in every direction offering their innovative new solutions that are far from it. The good news is brands can play effectively in the people's sandbox -- provided they learn to play a different game, a game with new rules. Banner ads and YouTube videos are print and broadcast constructs, respectively. The …
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As the news business implodes and content marketing explodes, journalists are migrating to advertising. But which journalists? The hard-nosed gumshoes who seek truth at all costs, or the milquetoast pseudo reporters who do and write what they're told? Brett Arends, writing for Market Watch, reflects on what kind of personalities work(ed) best in news. Do you want to know what kind of person makes the best …
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Oreo ran a 90-second animated spot during the airing of Mad Men on Sunday night. The new anti-vampire/pro-cookie spot was created by the Martin Agency. It features music from the band Owl City. According to The New York Times, Jorge Calleja, the group creative director at the Martin Agency who serves as the global creative director on the Oreo account, said he believed that the concept of wonder is …
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