Advertising News and Know-How
Media companies certainly have a ton to gain by solving the online advertising riddle that continues to plague Adland, for they will be the direct beneficiary of client dollars invested. According to Adweek, The New York Times' 10-person Idea Lab is helping to reshape what it means to be a display ad. Just as technology enables the Times to tell stories in a more visual, more interactive way, it now affords …
Continue Reading about Using Interactive Technology To Forward The Brand Story →
I've written before about a company called Automated Insights and their "written" fantasy football recaps and other content. Now, they're broadening their reach with the launch of Site AI, a new service that summarizes web analytics and site stats using reports written to simulate everyday language. This could mark an interesting turning point in our use of data, charts, dashboards, and infographics and …
Continue Reading about Site AI Aims To Bring Big Interpretation To Big Data →
On this week's edition of The BeanCast -- the best podcast about Marketing on the air -- I claim that "Native Advertising" is the dumbest term that I've ever heard. And it is, but even worse than the term itself is the fuzzy thinking behind it. It's no wonder that no one even knows what it means, much less how, when or why to execute a Native campaign. Rebecca Lieb an analyst for Altimeter Group, writing for …
Continue Reading about No Need To Hide, Just Make Advertising And/Or Content Worth Showcasing →
Bob Knorpp, host of TheBeanCast, invited me back on his show this week. Bob Hoffman, George Parker and Augie Ray joined me as a guest. How I got lumped in with this cast of curmudgeons I don't know, but I'll take what airtime I can get. Listen here: BeanCast 251 or directly in iTunes. This week's BeanCast opens up with a long-winded discussion of Native Advertising, Content Marketing and whether or not ad …
Continue Reading about Ad Curmudgeons Speak Up On The BeanCast This Week →
Social influence is one of those touchy topics that can set me, or any number of other argumentative people, off. Why? Because high school and the need to be popular, like Trix, is for kids. Or is that a faulty assumption? Do we ever really outrun the need to be popular? Think about it. Who doesn't want to be liked? Who doesn't want to be recognized for their gifts? As you may know by now, Klout is a company …
Continue Reading about Klout Score of 55 Or Higher? You’re An Admiral! →
Follower counts in social channels don't mean much, but no matter how many times a social media expert repeats this fundmental bit of advice, numbers continue to dazzle CMOs and others famished for metrics. Which explains why Land Rover has made a note of a social media milestone, namely its one millionth "Like" on Facebook. Even if the occasion isn't actually all that auspicious, the ad is a nice "Thank …
Continue Reading about Land Rover Gives Thanks And Praises For Its 1 Mil. Facebook Fans →
Overstock.com is a price play, and we all know how enticing low prices can be. It's nectar to the price-conscious shopper. Even so, I find the following commercial off-putting. Take a look: Momma's gotta shop. Really? Well sure, if the family is to be housed, clothed, fed, transported to and fro and so on, then yes, Momma's gotta shop. This customer insight -- or observation as the case may be -- …
Continue Reading about “Momma’s Gotta Shop” Is Not An Idea, It’s A Customer Insight →
"Opinions are like assholes. Everybody's got one." This little truism is especially true today. We're all critics, even when we're consumers at the same time. So can brands narrowly target an audience anymore, or will they hear about their marketing from everyone, regardless of whether they're the target? Case in point: The recent Mountain Dew "Goat" ads that were deemed offensive by almost -- but not quite -- …
Continue Reading about Targeting Is Futile When Our Audience Is Everyone, Everywhere →
All episodes of Ad Chatter are now available on Buzzsprout \ Apple Podcasts \ Spotify \ Stitcher \ Amazon Music \ Google Podcasts \ iHeartRadio
