Sports Leagues Find Paying Viewers On YouTube

People love sports and will pay good money to watch sports on TV, at a pay-per-view event, on their iPad or mobile handset and so on. Hence, this craptastic TV ad from DISH:

Time shifting is about consumer empowerment, so I am all for it. But “the Hoppah”? What are we, a nation of bunnies?

According to Time, people who want to view their sport on their schedule are increasingly paying to watch games on YouTube. Willow TV–a cable channel focused on cricket–has a live-streaming package hosted on YouTube that costs $14.99 per month. And YouTube is brokering deals with leagues as varied as PGA Golf Academy and the Badminton World Federation.

YouTube’s user base, now more than 1 billion strong, is massive and global in reach — and not all its users can be reached on television. According to Nielsen data from March, YouTube reached more Americans between the ages of 18 and 34 than any cable channel, including ESPN.

Previously on AdPulp: What Happens When You Cross Schoolhouse Rock With ze frank



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.