Adpulp

Advertising News and Know-How

Advertising News and Know-How

Learn from the Legends

By

Bud Light To Anchor 4000-Room Party Boat in NYC for Super Bowl XLVIII VIPs

When I worked on the Coors business at Integer back in the day, the brewery provided a lot of perks, primarily in the form of baseball, basketball, hockey and concert tickets. Broncos tickets were above my pay scale at the time. Not surprisingly, the King of Beers plays the perks game at an even higher level. According to NJ.com, Bud Light is leasing the 146,000-ton Norwegian Getaway for Super Bowl …

Continue Reading about Bud Light To Anchor 4000-Room Party Boat in NYC for Super Bowl XLVIII VIPs →

By

Social Gets Some Big Time Face Time @Dreamforce 2013

Heads up SFO. A small city of people are flying in for Dreamforce, the annual user conference put on by Salesforce.com in San Francisco this week. According to reports, some of the Dreamforce badge wearers will be seeking information on how to incorporate social media marketing and social selling into their practice. Others may be looking for a good party to attend. I hear Green Day is performing at a VIP …

Continue Reading about Social Gets Some Big Time Face Time @Dreamforce 2013 →

By

General Mills Put Crunch In Its Cereal And A Kilt-Clad Man In Its Ads

According to Cossette/Toronto, you don't need to be a Scotsman to experience the delicious, long lasting crunch of Oatmeal Crisp. Nevertheless, Oatsy McTavish is keen on the brand. As he likes to say, "Oatmeal Crisp wins. It's the ultimate crunch." There's more for your mouth at CompetitionCrunch.com. …

Continue Reading about General Mills Put Crunch In Its Cereal And A Kilt-Clad Man In Its Ads →

By

#AskJPM Backfires, House of Morgan Cancels Tweet Chat

JPMorgan Chase & Co intended to use Twitter today for thought leadership purposes. Using the hashtag #AskJPM, interested parties were invited to send questions in advance of the session set for Thursday at 1 p.m. in New York. $JPM VC Jimmy Lee is taking over @JPMorgan on 11/14 at 1pm ET. Tweet Qs using #AskJPM & learn more about him here: http://t.co/eTDT8pJeq8— J.P. Morgan (@jpmorgan) November 13, …

Continue Reading about #AskJPM Backfires, House of Morgan Cancels Tweet Chat →

By

Digital Divide Widens As Technology Grows More Complex

How many hours a day do you spend on Facebook? Is it enough time to fully understand the ins-and-outs of the platform and all its various uses? I am a heavy Facebook user myself, but basic things like looking up a Facebook Page's followers continue to prove difficult. Imagine how tricky certain aspects of Facebook are to the casual user. What's this messaging function? Is it email? Why does it look like …

Continue Reading about Digital Divide Widens As Technology Grows More Complex →

By

See A Veteran, Help A Veteran

Today is Veteran's Day in The United States. Veterans Day celebrates the service of all U.S. military veterans, while Memorial Day is a day of remembering the men and women who died while serving. Sadly, too many of our living veterans are suffering from post traumatic stress disorder, alcohol and drug addiction, domestic violence, poverty and homelessness. Veterans like Joe Wolf in Grand Rapids, for example. …

Continue Reading about See A Veteran, Help A Veteran →

By

john st. Takes Experiential To A Darker Place

To compete with the recent wave of extreme pranks from marketers, Toronto agency john st. has launched their own exFEARiential marketing division. Muggings, carjackings, riots – there’s nothing they won’t do to get their client's brands noticed. I love how there is no disclaimer at the end of this video, and two "client" videos for further viewing. It makes you wonder if john st. is serious. Although the …

Continue Reading about john st. Takes Experiential To A Darker Place →

By

Jeep Cherokee and Wild Turkey Will Set You Free

Hey man, don't let your routine get you down. Sure the pressures of work threaten to destroy your good mood and there's not enough money to send the kids to college, plus your football team is an embarrassment. But seriously none of that matters when you drive a new Jeep Cherokee into the mountains where you can toast your rediscovered freedom around the campfire with big swig of Wild Turkey. Are Vitro …

Continue Reading about Jeep Cherokee and Wild Turkey Will Set You Free →